Just call me Nik.
I’m a Hamburg-based creative director, photographer and lecturer, combining concept development, strategic thinking and a love for craft & storytelling.
I like connecting things. Observations with ideas. Brands with communities. Stories with the right audiences. And good people with something worth making.
My work spans social media and 360° campaigns, creator content and UGC, branded entertainment, big ideas and activations, as well as social strategy and project management. I like being involved from the first brief to final delivery — sharpening ideas with the team, getting clients on board and working with the right specialists and production partners to make them happen.
ITL;DR: I specialise in creative content for the algorithmic culture era.
I care about how brands stay recognisable while platforms, algorithms and culture keep moving. For me, that means developing ideas, formats, experiences and stories people actually want to spend time with — and finding useful ways to bring generative AI into both the creative process and the final output.
Besides work:
I’m married, have one kid, two cats and more ideas than clients to sell them to.
Where I’ve worked.
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![Boom GmbH Logo]()
Associate Creative Director
Feb’ 26 – Dec’26
Boom
Social Media Creative direction for global Beiersdorf Brands like NIVEA, NIVEA MEN and NIVEA SUN. Concept development, creator formats, brand activations, production supervision, team development, stakeholder and client presentations. -
![Blaue Kreismarkierung mit dem weißen Wort 'happy' in der Mitte.]()
Senior Art Director / Concept
Jan.’25 – Jan’ 26
häppyConcept and art direction for 360 campaigns, social content and productions, including work for VILSA, Denns Bio, GEPA and Ei Electronics.
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Senior Art Director / Concept
April ‘22 – Dez.’24
Scholz & Friends Commerce
Creative concepts, art direction and production across campaigns, social content and brand activations. Working independently and leading projects with multidisciplinary teams for various British American Tobacco Brands. -
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Senior Art Director / Concept
Nov. ‘21 – Apr. ‘22
VMLY&R Commerce Hamburg
Creative concepts, art direction and production across campaigns, social content and brand activations. Working independently and leading projects with multidisciplinary teams for various British American Tobacco Brands. -
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Senior Art Director / Concept
Jun. ‘20 – Okt. ‘21
Optimist Inc.
Sports and fitness marketing, creator content, storytelling and brand activations for brands like FitX Germany, Porsche, Schalke 04 and Ionity. -
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Art Director / Concept
Okt. ‘18 – Mai ‘20
Track Hamburg
global launch campaign concepts, social strategies and branded entertainment, content production and creative storytelling for BMW Motorrad. -
![Logo der Werbeagentur FCB mit buntem Schriftzug.]()
Art Director / Concept
Okt. ‘17 – Sep. ‘18
FCB Hamburg
Concept development, art direction, brand activations and corporate design for various Beiersdorf brands. -
![Das Logo des Fußballvereins FC Bote, mit bunten Buchstaben und dem Schriftzug "FOOTE, CONE & BELDING" darunter.]()
Junior Art Director / Concept
Dez. ‘15 –Sep. ‘17
FCB Hamburg
Concept development, art direction, brand activations and corporate design for various Beiersdorf brands. -
![Ein abstraktes, pixeliges Kunstwerk mit schwarzen, weißen, roten und grauen Rechtecken in einem geometrischen Muster.]()
Assistant Art Director
Jan. ‘15 – Nov. ‘15
Serviceplan Campaign Hamburg
Campaign concepts, activation design, art direction and production support for METRO Cash & Carrie and other various clients. -
![Illustration eines menschlichen Herzens in Schwarz-Weiß]()
Creative Service (Werkstudent)
Mär. ‘13 – Jul. ‘14
element e Filmproduktion
Pitch support, visual research, motion design and director treatments. -
![Ein stilisiertes rotes Logo eines sprechenden Wesens mit großen Ohrmuscheln und einem langen Schwanz, möglicherweise ein Tier oder Fantasiefigur.]()
Student
2011 – Dez. ‘14
Hamburger Akademie für Kommunikationsdesign & Art Direction
Video- & Photography Production · Art Direction · Marketing Strategy · Motion Design · UI/UX Design · Corporate Design · Conceptual Thinking · Brand Psychology · Creative Concepting · Editorial Design
Over the past decade, I’ve worked on campaigns, pitches and productions for a range of brands — together with some genuinely great people along the way.
who I’ve worked with.
Selected clients
NIVEA, NIVEA MEN, Eucerin, BMW Motorrad, Mercedes-Benz, Porsche, The Coca-Cola Company, Real Madrid, Schalke 04, FitX, tesa, VILSA, IONITY, Hansaplast, METRO, Škoda, Denns Bio
Also worked for
Barmenia, British American Tobacco, Dunhill Ltd Tobacco of London, Ei Electronics, GEPA - The Fair Trade Company, glo, FilmFest Hamburg, Kaufland, Lucky Strike, Mezzo Mix, Oyono, Pall Mall, Sprite and many more…
with the talented Bonnie Strange, Drunken Masters, Elif, Emilio Sakraya, Eunique, Gizem, Joachim Löw, Papaplatte, Klaas Heufer-Umlauf, Oliver Baumann, Siegfried & Joy, Tim Mälzer, …
How can I help you?
Hire me as a permanent addition to your team.
You get a Creative Director, Creative Lead or Associate Creative Director who combines creative vision with strategic thinking — developing concepts, making a convincing case for them and getting people on board.
Someone who takes ownership, keeps ideas moving and helps the team push them further. Committed to your clients, invested in the people and involved from the first thought to the final production.
Resident Creative
Freelance Creative
Book me as an extra creative for a days or more.
You get a freelance creative who gets in quickly — developing big ideas, social concepts and campaign narratives that give your brand a story to tell.
I bring strategic thinking, a knack for storytelling and plenty of creative output. Ready to pick up the pace, explore different directions and sharpen the ones worth making. However tight the deadline might seem.