This is the stuff that never made it out into the world: unsold ideas, award thoughts, unfinished concepts, and the occasional idea that probably shouldn’t even be on this website.

They might have said “no” but not “please delete it”

But I still liked something about them enough to keep them around. So now they have a designated place for all the unhinged, weird, unsolicited and slightly unnecessary stuff that’s been collecting dust on my hard drives.

Mostly, though, this is just a collection of ideas I wasn’t quite ready to delete – or give up upon.

Current ideas for sale.

Let’s make it real — someday.

My brain is never not thinking about creative ideas, concepts and stuff, so I am naturally a big fan of Apple’s Notes app because every now and then, an observation, headline or slightly stupid thought turns into something that feels suspiciously like the beginning of an award idea.

So I write it down — basically as a tiny elevator-pitch reminder for myself.
Now, instead of sharing screenshots of my Note’s app, i used ChatGPT to turn those notes into semi-pretty award slides for you to enjoy, judge and, ideally, not steal.

These were never briefed, never presented and definitely never produced. They’re just creative brain farts built around one simple question:
Could this actually win something?


And if your are a brand owner, marketer or in any way connected to one of those brands and like an idea.‍ ‍Let’s have a chat & make it real!

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Generative Ai — Experiments & Exploration